The Grand i10 has not taken off on a grand note

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Rating: 10.0/10 (1 vote cast)

Hyundai India, an eminent passenger car manufacturer is recognized for its stylish and efficient hatchbacks. The i10 and i20 are popular hatchbacks known to deliver power packed engine performance and mileage. Hyundai has introduced a new surprise package for i10 fans, called the Grand i10. The car is a grander version of the existing i10 in terms of style and features.

2014 Hyundai Grand i10 Rear

Car enthusiasts after viewing the features of Grand i10 would be certain that the car will gather massive customer response. The booking figure of the car was pretty decent at 10,000 pieces, and interestingly two weeks post cars launch. Now sources state that the response for the car is on a lower scale than expected.

The market circumstances are not favorable, caused by steep depreciation of Indian rupee. The recession has hit car economy with a greater impact than earlier. Auto companies have faced rough patches for nine months between 2012 December to 2013 January. Most people would have expected the Grand i10 to yield massive buyers, since the car does not only deliver supreme mileage and engine figures, but also released low noise, vibration and harshness levels.

The stiff competition with other auto companies is a strong sale hindrance factor; Maruti Suzuki is a strong competitor for Hyundai. The company has launched the WagonR Stingray which is probably the strongest contender for Hyundai i10 Grand. The cut-throat competition between Hyundai Eon and Maruti Suzuki Alto is a hot comparison topic and published in many newspapers and magazines.

Hyundai has announced that there have been around one lakh questionnaires for i10 Grand and more than 80,000 people have test driven the car. The strong customer enquiry and turnover is due to the excitement of the model. The car has been displayed on advertisements, billboards, magazines, and blogs and so on. Those who read the paper frequently will be familiar with the extensive publication of this car.

The launch of i10 Grand has stirred the competition in the hatchback segment; there are at least ten fierce competitors. Some of them are already rated high in terms of sale outputs. The Swift is one of its arch rivals, which is among the top selling model in India. The Ford Figo is branded the most awarded car in the country, and Nissan Micra is appreciated for its fashion statement and voluminous interiors.

A silver lining for the company is the upcoming festive season, and this car might have been reserved for the colorful festive period. Hyundai has incorporated the Fluidic Design Philosophy and has taken this cutting-edge design technology to another level. The design cues are inspired by a reputed European car design firm.

The car is a symbol of iconic style, and second glances are guaranteed, the potent 24 kmph mileage is also an attractive characteristic for the colorful festive season. The main reason is consumers would want a double celebration, post festival celebrations, the i10 Grand with its impressive mileage is an excellent choice for a long family get together drive.

Those who are keen to brighten up the festive atmosphere can purchase the i10 Grand for a price of 4.3 to 6.42 lakhs. Even though the car sales have not started on a grand note, the festive season might change circumstances.

The Grand i10 has not taken off on a grand note, 10.0 out of 10 based on 1 rating
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