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Hyundai aims to push its luxury quotient through the promotion of Veloster and Equus in Indian markets

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Hyundai has a car for every section of society for the Indian population, since inception Hyundai cars are all over Indian streets from i10 hatch to the posh Santa Fe SUV. The company now aims to promote its luxury brand Veloster and Equus, in order to elevate its luxury car brand symbol to a completely new level.

2013 Hyundai Veloster Turbo black front

The company has satisfied millions with its exotic models, and has incorporated cutting-edge design themes. The creation of state-of-the-art Fluidic Design philosophy has stunned auto manufacturers on Indian and international segments. The ingenious design brand provides a sense of prestige to Hyundai car owners, Hyundai has adopted unique design themes evident from the variations used in its Santro and i10 cars. It is an exhilarating moment to buy a new car, and Hyundai cars are splashed with luxury, efficiency and comfort from its small to large SUV cars. Even those who prefer to go for hatchbacks have the liberty to encounter the depths of luxuries in Hyundai cars.

If small Hyundai models are garnished with opulence, imagine the impact of top-notch luxury on bigger vehicles. An official from the company said, Hyundai is focusing on luxury brand, and now the company has not emerged with a detailed outline. The Equus is Hyundai’s sensational luxury brand creation, but the pool is filled with many more of such brands, and Hyundai states that a varied approach is required to promote its posh vehicles.

The Indian car market at present is going through a turbulent phase in terms of acquiring the expected net sale profits. The market at present is however filling in with exotic luxury brands. This is evident with the launch of Renault Duster, Nissan Datsun, Ford EcoSport and Nissan Terrano. Powerful and highly acclaimed luxury brands have tided over the strained car market, JLR, Audi, BMW are selling cars to the dozens. It is interesting and astonishing to hear of luxury brands doing well under the present depressed market scenario. If Hyundai adopts a similar luxury wave flow strategy, then the company might also encounter similar fortunes.

Hyundai Equus is much appreciated by the American demographic, the same scenario holds good for Veloster. The Indian population is in awe of luxury brands, it is a common sight to view the Verna, Santa Fe and Elantra on Indian roads. The same holds good for highly acclaimed luxury brands like Jaguar. The earning capacity in India has improved over the years, owing to the massive expansion of IT, consulting and outsourcing sectors. The Indian population thereby takes pride in opting for luxury brands. The Veloster and Equus are draped in refined luxury material. The Veloster is a quality assortment of luxury and sportiness, and a fantasy package for those who are into swiftness and extravagance. The Equus on the other hand is garnished with unbelievable opulence that will blow customers away.

If Hyundai promotes its Veloster and Equus brands, the excitement levels in India will be on the roof top. The phrase Hyundai is associated with something big and inspiring and now with the fast movement of Veloster and Equus, India might become the hub of luxury brands.

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Hyundai aims to push its luxury quotient through the promotion of Veloster and Equus in Indian markets, 8.0 out of 10 based on 1 rating
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