The car market at present is going through a rough patch; reputed auto companies like Hyundai are not able to gather many buyers. Hyundai Motor India is the second biggest auto builder in India, and also enjoys the prestige of being the biggest exporter of passenger cars.
The current market has not gathered many buyers because recession has hit the country harder than before. Also fuel and commodity costs have shot up like never before, Hyundai has worked out effective strategies to enhance its sale output through the expansion of its dealership units. Hyundai has built a new showroom in Tambaram Sanitorium called Vinayak Hyundai Amra Motors.
Hyundai’s new showroom has a wide acreage of about 57,000 square meters, and is inaugurated by Prathap Bafna and Mahaveer Bafna. On the establishment of new showroom, the CEO and MD of Hyundai Motor India Limited BS Seo stated, ‘’Hyundai enjoys a strong market share in Chennai, and the set up of fresh dealership will enhance the company’s robust presence in the city and also cater to the growing demand for Hyundai vehicles in the state of Tamil Nadu. The new showroom built by Hyundai Motor India Limited is an effective medium to roll more products to prospective customers. ‘’
Established auto companies have worked out methods to expand their dealership networks. Besides Hyundai, Mahindra and Mahindra and Maruti Suzuki have also been working on ways to improve sale outlooks through the expansion of dealership networks.
The phrase Hyundai is commonly associated with eminence and luxury, the company service and sale network portfolio has expanded to 385 dealerships and in the state of Tamil Nadu alone Hyundai has a robust dealership network of 23. At present Hyundai Motor Indian Limited enjoys an admirable 16.4% market volume.
Hyundai is a premium auto figure in India, and has experimented on various design genres like hatchbacks, sedans and sport utility vehicles. Hyundai cars are a common sight on Indian roads; the company has a model for every section of Indian society, from i10 hatch to Santa Fe SUV. The demand for Hyundai cars in India is sky rocketing, evident with the company’s constant release of facelift and modified versions of existing cars. The i10 is a trendy hatch, and appreciated by people of all age groups. Hyundai had launched an evolutionary version of i10 called i10 Grand in September 2013, the car is bigger than i10 and is packed with superior features. It has been just few months post the release of the car, and Hyundai has already sold over 30,000 pieces of i10 Grand. The appreciation for the car is so strong that Hyundai is geared to launch the i10 Grand sedan.
Over the years Hyundai has enjoyed a strong domestic and export sale unit, the company has now expanded its dealership network. This will enable the company to make its sale portfolio more visible, and the customer turnout ratios will increase as well. Chennai is an attractive medium for Hyundai to promote is sales, since the company’s main Indian factory unit is located in the city.